The Office of the Tax Ombud wanted to solve an Awareness
problem.
According to various internal research
approaches, they found that majority of the South African public
is not aware of the Tax Ombud, what it does, let alone why it
even exist.
By leveraging CIYA, we found that although the public is not
aware and does not speak about the Tax Ombud, they do however
speak about Tax and related issues, especially during the tax
season.
So during the tax season of Feb 2021, we ran
a campaign introducing the Tax Ombud to people who were sharing
their tax related challenges and connecting them to be assisted
by the office of the Tax Ombud.
1) Using CIYA’s social listening power, we found organic
conversations on Twitter where South Africans were seeking
assistance with their taxes.
2) Once these
conversations are found, CIYA suggests a relevant response and
passes it on to a campaign moderator for vetting. These
responses are always provided by the client, or recommended
according to the objectives of the campaign.
3)
CIYA then responds as the Tax Ombud leading to further
engagement with the audience.
SASSA experienced a delay in paying out grantees’ R370 SRD
grants.
Grantees took to Twitter to vent their
frustrations with SASSA, leading to extremely high levels of
negative sentiment and an over-influx of queries that SASSA
community managers could not manage on their own.
We used CIYA to help us detect all the negative
conversations/comments about SASSA in relation to the SRD
grant.
We then helped SASSA to find and respond to
people that SASSA was trying to reach and assist.
1) Using CIYA’s social listening power, we found organic
conversations on Twitter where South Africans were seeking
assistance with their taxes.
2) Once these
conversations are found, CIYA suggests a relevant response and
passes it on to a campaign moderator for vetting. These
responses are always provided by the client, or recommended
according to the objectives of the campaign.
3)
CIYA then responds as the Tax Ombud leading to further
engagement with the audience.